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Winners: And How They Succeed

Winners: And How They Succeed

  • Downloads：1959
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2021-04-14 10:53:51
  • Update Date：2025-09-07
  • Status：finish
  • Author：Alastair Campbell
  • ISBN：0099598884
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Summary

The Sunday Times no。 1 bestseller。 How people succeed – and how you can， too。

Alastair Campbell knows all about winning。 As Tony Blair’s chief spokesman and strategist he helped guide the Labour Party to victory in three successive general elections， and he’s fascinated by what it takes to win。

How do sports stars excel， entrepreneurs thrive， or individuals achieve their ambition？ Is their ability to win innate？ Or is the winning mindset something we can all develop？ Drawing on the wisdom of an astonishing array of talented people – from elite athletes to top managers， from rulers of countries to rulers of global business empires – Alastair Campbell uses his forensic skills， as well as his own experience of politics and sport， to get to the heart of success。 He examines how winners tick。 He considers how they build great teams。 He analyses how they deal with unexpected setbacks and new challenges。 He judges what the very different worlds of politics， business and sport can learn from one another。 And he sets out a blueprint for winning that we can all follow。

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Reviews

Robert Steers ，

Outstanding。 A lot of name dropping but a great insight into Alistair Campbell and his circle as well as his view on what makes a winner。

Mr R ，

Useful and straightforward strategy framework bolstered by interesting and varied examples。 With interesting sidebars into the top of the labour government and mental health in successful people。

Graham Findlay ，

Alastair Campbell's Winners takes you through the history of winners throughout the political， business and sports world - identifying the common traits amongst all of them。 For me， AC's ability too touch upon his own past experiences blended together with the interviews he conducted bring together a very good read。 Alastair Campbell's Winners takes you through the history of winners throughout the political， business and sports world - identifying the common traits amongst all of them。 For me， AC's ability too touch upon his own past experiences blended together with the interviews he conducted bring together a very good read。 。。。more

Melody ，

I enjoyed this book and I think it provides good insights into winning mindsets。 I thought the most tangible and useful information was provided in the first couple of paragraphs when the author was discussing goals， strategy， objectives and tactics。 Now that I reflect on it， it reminded me a little bit of the first couple of chapters of the book ‘Traction’ by Gabriel Weinberg in that it describes a map and strategy to get to your chosen goal。 I’m not a great sportsperson and although this book I enjoyed this book and I think it provides good insights into winning mindsets。 I thought the most tangible and useful information was provided in the first couple of paragraphs when the author was discussing goals， strategy， objectives and tactics。 Now that I reflect on it， it reminded me a little bit of the first couple of chapters of the book ‘Traction’ by Gabriel Weinberg in that it describes a map and strategy to get to your chosen goal。 I’m not a great sportsperson and although this book is very sports heavy， I was still able to follow along with the main points， and I found it interesting to learn about the different techniques that winners use to be at the top of their game。 I found that the book petered off towards the end。 As an Australian， I’m not sure if the author hit the nail on the head with regards to Australia’s winning mind set。 I think Australians like a fair playing field and they like people to have a ‘fair go’， but I think this attitude and this support is more strongly focused on the field of sport than other fields like science， or business。 Australia is a sport loving nation。 Though， the author made an interesting analysis of the queen， again I didn’t get as much value from this last chapter as I did from the first few chapters。All in all， it was a good book and I’d recommend it， especially if you like sport。 。。。more

Hassan Awada ，

Insightful。 A bit boring if you're not into politics， but super interesting if you're into sports and business。 Insightful。 A bit boring if you're not into politics， but super interesting if you're into sports and business。 。。。more

Usman Anwar ，

A great book by the former director of communications of the Labour Party， Alastair Campbell。 The stories were just enough to keep me interested in the key message。 My personal favourites were the stories about athletes， in particular， Usain Bolt and Floyd Mayweather Jnr。✍🏽Usman Anwar from📍Manchester， England。

Tom Clayton ，

Some fascinating interviews。 Warming to Campbell

Joel Hassan ，

I didn't come across any profound insights in this， and personally didn't find many of the 'winners' relateable - elite sports persons， and the like。 Most of what was conveyed has been conveyed elsewhere。 I didn't come across any profound insights in this， and personally didn't find many of the 'winners' relateable - elite sports persons， and the like。 Most of what was conveyed has been conveyed elsewhere。 。。。more

Liam Claffey ，

Was ok， listened to audiobook version， which is not read by Campbell which I would of preferred。 Struggled with the main narrator， some good bits and interviews with people from sports， politics and business。

Lawrence ，

Finished the book feeling fairly uninspired funnily enough

Upen ，

U throughly enjoyed this book by Alastair Campbell。 His examples and Arguments of the common factors of being a politician and athlete is truly noteworthy。 Loved a lot of his stories on Tony Blair and the queen。 I was engaged from start to finish。

Tiago ，

Very insightful in regards to the minds of successful individuals。 It delves deeply into the thought processes and behavioural tendencies of top athletes， politicians and entrepreneurs， showing how their struggles as well as their practices help them to continuously grow and develop。

J W ，

Well researched and a great readAlastair Campbell is one of those people that people love to hate。 An easy target for mass media over the years， he has a mindset that explains this book; try not to let it bother you and crack on。 Hard work， practise， making mistakes， owning those mistakes and learning from them， never giving up。。。all are common traits a amongst the winners discussed in this book。 I really enjoyed reading it！

Nmmcquiston ，

Can’t get past first chapter。 There is no methodological approach to any explanations given in this book。 It’s just statement of opinion followed by single anecdotes to back up each opinion。 Not particularly well-written either。 I’ve tried to pick it up twice now but can’t beat the disjointed writing unfortunately。

Sam Barcroft ，

A very helpful book - I've actually used the basic principles of OST often in my work since。 A very helpful book - I've actually used the basic principles of OST often in my work since。 。。。more

Helen Palmer ，

Awesome book， really enjoyed it

Ernest Mundia ，

If you can't win， then what's the point。Throughout the book， I found that one of our everyday question each time we wake to set out in our endeavours is how we are going to win， and Alistair uses winners in sports first， business and politics to show how these people have done it。 Having a strong winning mindset， thinking you will win and working hard towards winning is part of that formula for anyone。 If you can't win， then what's the point。Throughout the book， I found that one of our everyday question each time we wake to set out in our endeavours is how we are going to win， and Alistair uses winners in sports first， business and politics to show how these people have done it。 Having a strong winning mindset， thinking you will win and working hard towards winning is part of that formula for anyone。 。。。more

Tod Brennan ，

Not for me。

Hasan ，

"One of the most interesting people in Britain and this book is one of the most interesting about winners。" （Gavin Esler）。Attitude， resilience， crisis management， the right mindset， extreme mind， strategy， leadership and teamwork， all are key elements to make a winner。 Alistair Campbell's analysis of what makes a winner tick is a handy manual for anybody who wants to have an extra edge professionally and personally。Alistair Campbell writes in his typical loose style with many examples from the w "One of the most interesting people in Britain and this book is one of the most interesting about winners。" （Gavin Esler）。Attitude， resilience， crisis management， the right mindset， extreme mind， strategy， leadership and teamwork， all are key elements to make a winner。 Alistair Campbell's analysis of what makes a winner tick is a handy manual for anybody who wants to have an extra edge professionally and personally。Alistair Campbell writes in his typical loose style with many examples from the world of politics， media， sport and business。Campbell uses the term O。S。T。 - Objective， Strategy， Tactics - the structure used to define your plan to success。 The objective is likely to be fixed and very simple to define， strategy is what approach you'll take and is generally long term but must be communicated and brought up frequently to get everyone pulling in the same direction。 Tactics on the other hand are the actions required to implement the strategy at any given moment in time， they are likely to change quite often and must take changing factors into account。As Benjamin Franklin once said 'by failing to prepare， you are preparing to fail。' The fundamental thing i have learnt is pay attention to detail a classic trait of any winner。A must read for any student of leadership。 。。。more

stastna_karolina ，

★★★★★☆☆☆☆☆ 5/10Motivational and inspiring stories from successful people and elaborated reasons and rules for why they succeed。 Interesting to read but I was personally a bit annoyed by "I know it all and my opinion is the best " approach to the writing。 IS THIS BOOK FOR ME？ If you are looking for a motivational book， you can give it a try。 But I honestly think there are plenty of better books that fall into this category。GOOD: Interesting stories of successful peopleBAD: Too political and one-s ★★★★★☆☆☆☆☆ 5/10Motivational and inspiring stories from successful people and elaborated reasons and rules for why they succeed。 Interesting to read but I was personally a bit annoyed by "I know it all and my opinion is the best " approach to the writing。 IS THIS BOOK FOR ME？ If you are looking for a motivational book， you can give it a try。 But I honestly think there are plenty of better books that fall into this category。GOOD: Interesting stories of successful peopleBAD: Too political and one-sided for meINSTAGRAMPERSONAL INSTAGRAMYOUTUBE 。。。more

Jabir Khammal ，

Great bookFantastic book， highly recommend to anyone that really wants to know，what it takes to be a winner。 Very insightful。 Read it now。

James ，

A phrase I find myself using a lot now is 'History is written by the winners' but I fought to approach this with an open mind for two reasons: firstly， that I think the saying is largely true， and secondly， it was written by Alistair Campbell， a successful but thoroughly detestable figure。 I don't think I was converted on either count but Campbell uses his contacts well to get a lot of interesting profiles， but is let down by an acceptance that their word is Gospel， and in a bid to make himself A phrase I find myself using a lot now is 'History is written by the winners' but I fought to approach this with an open mind for two reasons: firstly， that I think the saying is largely true， and secondly， it was written by Alistair Campbell， a successful but thoroughly detestable figure。 I don't think I was converted on either count but Campbell uses his contacts well to get a lot of interesting profiles， but is let down by an acceptance that their word is Gospel， and in a bid to make himself the story， tries to prove that everyone wins by his 'OST' mantra。The book's strength comes from interviews with winners from a range of fields， from politics， sport and business， which works both ways。 On the one hand， we should get a genuine insight from figures such as Jose Mourinho， Haile Gebrselassie and Sir Charles Dunstone。 On the other hand， Anna Wintour and Richard Branson get to put out their brand unchallenged， with the former dismissing claims of how she got ahead in her career and the latter promoting Virgin almost as a service that just gives people what they want， rather than a business which exists to make a profit。 Campbell opted to go for themes first， then to fit the profiles amongst them， and his key themes could pretty much be boiled down to 'OST' and 'work hard'。 OST is 'objective， strategy and tactics'， and an interesting approach to succeeding， but Campbell tied himself in all sorts of knots to prove the validity of this theory， especially when challenged by Mourinho。 This was quite revealing， as Mourinho is famously a reactive manager， whose tactics are his 'strategy'， and as Campbell tried to fit this to his threory he contradicted his earlier claim that strategy has to come before the tactics。 Without a shred of irony， Campbell later discusses how winners are always prepared to learn from their mistakes and challenge their misconceptions。 We also learn you have to 'work hard' which obviously is needed to succeed， but the implication is that with hard work and a clear objective you too can win - when surely rivals of Team Sky also had the objective to win the Tour de France？ Surely the Conservative party also had the objective to win the 1997 General Election？This is the crucial problem with most analysis of winners， looking at what they do and assuming that's the winning formula。 But the key test is to look at the losers as well and ask what is different about them。 Nick Faldo and Ian Botham may well have had the extra drive to succeed when told by a careers advisor to look at a proper sport， but what about the footballers who work hard， get dropped at 20 and have no qualifications？ Surely some of those had drive too？ I knew someone who was determined to prove his doubting teachers wrong and get to Oxford， and didn't。 Campbell later talks about Usain Bolt， who freely admits to having a few more freedoms in his training regime， but he was still the best， and proves that， actually， the only way we can prove we're winners is by winning。 But you can't market a self-help book like that。There was a lot of vague talk in here， sometimes verging on buzzwords， and that makes it easier to fit your narrative into the story。 But a revealing part for me was Matthew Benham talking about betting on Euro 2016。 Having decided Spain were undervalued， he put a large winning bet on them， which Campbell proffered as evidence he was a winner。 But Spain could still have been undervalued and lost， or overvalued and won。 A bad bet can still win you money and a good bet lose you money， as Benham would definitely know， but Campbell knew he was a winner， and therefore his stories were treated as successful。 So what makes someone a winner？ They've won。 Other people worked hard but they were better so they took the plaudits， and no matter how hard you work， you probably won't be the best either。 。。。more

Enda Hackett ，

Very interesting read about how sports， politics and business are driving by the similar forces。 Campbell does an excellent job on both drawing on personal experiences and drawing information from the numerous interviewees used throughout the book。

JJ Yeo ，

One of the most inspirational books on success I've ever read， offers incredibly good and relevant advice to excel in whatever one decides to set one's mind on。 Especially relevant for me during the transitional period of my career。 One of the most inspirational books on success I've ever read， offers incredibly good and relevant advice to excel in whatever one decides to set one's mind on。 Especially relevant for me during the transitional period of my career。 。。。more

Ilia Markov ，

A good introduction to leadership - if you've already read something on the topic， you'll probably find it really basic。Lots of examples from politics， business， and sports that will be relatable mostly to a British （Commonwealth） audience。 Examples from football， cricket， rugby。 A good introduction to leadership - if you've already read something on the topic， you'll probably find it really basic。Lots of examples from politics， business， and sports that will be relatable mostly to a British （Commonwealth） audience。 Examples from football， cricket， rugby。 。。。more

Sharan ，

I was looking for a positive book to read at the beginning of the year and this fit the bill exactly。 By no way it offers anything new but helps in getting our thoughts structured in suggesting OST。 But I found it a bit lengthy and repetitive beyond a point。

Robert ，

It has many useful ideas and strategies explained largely through the medium of various 'winners'。However， it is far too long by half。 The same points could have been made as effectively but much more concisely。 It has many useful ideas and strategies explained largely through the medium of various 'winners'。However， it is far too long by half。 The same points could have been made as effectively but much more concisely。 。。。more

Nico Swanepoel ，

Great book。 Cambell interviews the top people of their fields， business， management， sports etc。 and gives an analysis of their success。 Easy read and addictive read。 Very inspiring。

Chris Oleke ，

Great book to read。 OST can be applied to many walks of life without a complicated approach。 I love sports and could relate to many of the sporting examples used in this book。 I'd recommend reading it。 Great book to read。 OST can be applied to many walks of life without a complicated approach。 I love sports and could relate to many of the sporting examples used in this book。 I'd recommend reading it。 。。。more

Chris ，

Interesting concept; much too long。 Should have been edited more thoroughly。

Reference

google book https://www.google.com/search?tbm=bks&q=Winners: And How They Succeed

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Winners: And How They Succeed&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Winners: And How They Succeed&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0